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Using Web Technology for Competitive Advantage

Most manufacturing businesses have invested in technology to one extent or another to help combat some of their challenges, but primarily to increase efficiency and productivity. However, many have not yet discovered the value of having a Web presence—or they use the Web in a very limited way.

More than simply serving a marketing role, a Web presence can boost internal efficiency, enhance customer service and increase sales. And for most companies that implement Web technology that translates into a competitive advantage. This whitepaper explains how manufacturers leverage the Web for internal efficiency, enhanced customer service and increased sales.

To find out more, download this whitepaper from ECi Software.

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