Need email marketing software? Our 33 page review pack can help you choose.
Launched recently, the Email Marketing Software Review Pack contains independent reviews of 19 leading web-based email marketing systems. Taking the perspective of a small to mid-sized business, the reviews are designed to give you the hard facts and opinions that you need to cut through the marketing spiel and reach an informed decision. Here’s what a couple of customers have to say so far:
“This report is awesome. It’s comprehensive and concise at the same time.” (Yoel, Paralert.com)
“Excellent service and analysis. We are actually searching for a eDM system and this report has now made that easy.” (David, Leadmaster.com.au)
One of the most popular elements of the Email Marketing Software Review Pack is the convenient feature matrix. Here we looked in detail at 39 key features that are critical for email marketing and identified which of the 19 products offer each feature. As one reader explained:
“I really like the matrix of product features because it is very easy to identify things that I know I need and confirm or not whether a package provides them. It also triggered some thoughts about features that I hadn’t considered and maybe I should.” (Yoel, Paralert.com)
Also in the report, you’ll find plenty of information on each email marketing system. We’ve given each product we reviewed a full page and ensured it is in a consistent format so you can easily flip between pages and compare products. Information on each product includes:
- Written review about what our independent reviewer liked and didn’t like
- Overall star rating
- Ratings on ten key dimensions, such as ‘ease of use’, ‘powerful reporting’, ‘grows with your business’, etc
- Pricing information (with actual prices cited for all products)
- Vendor contact details
Interestingly, we’re finding that software vendors are buying the report for competitive intelligence reasons. They aren’t our primary audience – we focus instead on SMBs looking to buy software – but it is encouraging that they see the value of an independent perspective on how they and their competitors compare.
To find out more about the review pack, or to buy yourself a copy, visit the Email Marketing Software Review Pack page on our website.
