Articles under ‘CRM Selection’ Category

Getting a win-win-win outcome… For many organisations, the thought of delivering communications digitally can seem daunting. Driven by the increasing expectations of customers and distribution partners, the transition to digital is an unstoppable trend. Research shows that most organisations are still in the infant stages of their

Evidence shows that the ‘hard sell’ does not generate loyalty, but a good experience does. The experts at MYOB discuss what salespeople need to achieve this… As business people we want to maximise our profits, as customers we want a brilliant and personalised purchasing experience, so it

If you care about your revenue line, you should invest in the right customer relationship management (CRM) software. It can help you understand, anticipate and respond to your customer’s needs in a way that delivers real value to them and to your business. A CRM system can

Having made the decision to get serious about Customer Relationship Management (CRM), what does a business need to do to make the CRM dream a reality? Do you opt for a ERP solution with a built in CRM module – or go for a standalone CRM package?

Is the software-as-a-service model of delivering CRM just a wave like any other or a Tsunami force your business can’t ignore? CRM expert Trudy Barnett investigates… On demand software, also known as software as a service (SaaS), or what we used to call application service providers (ASPs)