For forty two years Kidney Health Australia has been promoting kidney and urinary tract health to consumers and the medical profession. During that time it has funded more than $23 million for research into kidney disease. As a non-profit organisation that receives almost no funding from government, Kidney Health relies on a comprehensive program of sponsorships and fund raising. Almost forty percent of its income is derived from an annual series of 13 lotteries which are managed through the organisation’s call centre in Adelaide.
Kidney Health wanted to align its IT strategy more closely to the organisation’s business objectives. An information technology review identified that existing systems were inadequate and hindered business development. Kidney Health decided that a product with broad CRM functionality that was easy to integrate with Microsoft Dynamics GP and with the Call Centre system was a better overall choice. With the solution determined Kidney Health got in touch with Professional Advantage to establish a new CRM infrastructure based on Microsoft Dynamics software.
