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SoftwareShortlist in the SMART 100 Index

Australia’s 100 most innovative products

Smart100 Anthill Magazine has just announced the companies included in its inaugural ‘SMART 100’ Index.       

The SMART 100 Index was developed with global market research agency Colmar Brunton  to identify and rank Australia’s 100 most innovative products. 

Recognition for SoftwareShortlist

SoftwareShortlist is proud to have been named in the SMART 100, which puts it in good company with other innovative Australian firms such as RedBubble, 99Designs, Aconex, Cone-Head, and

The award provides further validation of SoftwareShortlist’s unique online service to compare software for small business. The site’s beta launch in February 2009 has been well-received by software buyers and vendors alike, and work is underway to expand SoftwareShortlist’s service to include more types of business software, such as accounting software,  email marketing software, and IT help desk software. 

About the SMART 100

Over 861 companies were nominated by Anthill readers, and invited to submit a detailed application form describing their innovation. The SMART 100 were selected using the “wisdom of crowds” — in the form of 1600 “mavens” from Colmar Brunton’s online panel — to judge which innovations were most likely to succeed. 

Full details of the SMART 100 winners can be found in the Apr/May/Jun 2009 edition of Anthill Magazine.