How do you get your clients to keep coming back to your website? An e-newsletter with links is a great way to keep your clients up to date on the latest news and products, and encourage them to visit your site again. This is a very cost effective way to build customer loyalty, which could [...]

Newsletters are a great way to promote your business and products without spending a lot of money. Sending emails is free, and when prospective clients sign up for your newsletter, it doubles your chance of receiving business from them. But for a newsletter to be effective, you have to present valid reasons why clients need [...]

There are many forms of illegitimate marketing that irritate Internet users. One of the most annoying and frustrating forms of marketing is the spam email. Email marketers who do not want to send spam messages to their customers will need to follow a specific series of steps to send email messages that targeted customers actually [...]

8 Tips to sending Great eCards to your customers, when doing email marketing. 1. Don’t skimp on the graphic design What you save on printing and posting spend on a good graphic designer. Don’t send a home-made looking eCard. Our research shows that a quarter of people who receive an email card from a company [...]

A few years ago, well, at the turn of the century, in transit at Changi airport, I had a very interesting conversation with a sales, or should it be, marketing, expert. Her theories were sound including, I guess, “anyone who carries out cold telephone calling is a moron”. As an under-pressure sales executive looking after [...]

Email marketing is a key part of the modern marketer’s toolkit. It offers you a convenient, scalable and cost-effective way to maintain and build relationships with your prospects and customers. Common examples include a regular email newsletter that goes out to your client base;  special promotional offers for VIP customers;  seasonal messages; and so on. [...]