There are many forms of illegitimate marketing that irritate Internet users. One of the most annoying and frustrating forms of marketing is the spam email. Email marketers who do not want to send spam messages to their customers will need to follow a specific series of steps to send email messages that targeted customers actually [...]

Email marketing is a key part of the modern marketer’s toolkit. It offers you a convenient, scalable and cost-effective way to maintain and build relationships with your prospects and customers. Common examples include a regular email newsletter that goes out to your client base;  special promotional offers for VIP customers;  seasonal messages; and so on. [...]