8 Tips to sending Great eCards to your customers, when doing email marketing. 1. Don’t skimp on the graphic design What you save on printing and posting spend on a good graphic designer. Don’t send a home-made looking eCard. Our research shows that a quarter of people who receive an email card from a company [...]

A few years ago, well, at the turn of the century, in transit at Changi airport, I had a very interesting conversation with a sales, or should it be, marketing, expert. Her theories were sound including, I guess, “anyone who carries out cold telephone calling is a moron”. As an under-pressure sales executive looking after [...]

Email marketing is a key part of the modern marketer’s toolkit. It offers you a convenient, scalable and cost-effective way to maintain and build relationships with your prospects and customers. Common examples include a regular email newsletter that goes out to your client base;  special promotional offers for VIP customers;  seasonal messages; and so on. [...]