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Infusionsoft is an all-in-one sales and marketing automation suite that enables small businesses to capture more leads and nurture their customers to develop lifelong, profitable relationships. It is a web-based system that combines intelligent automation with powerful CRM, email marketing, e-commerce and social media tools.

Who uses Infusionsoft ?

Founded in 2004, Infusionsoft is used by 9,000 small businesses and 32,000 users worldwide as their all-in-one sales and marketing automation software.

What does Infusionsoft offer?

Infusionsoft has everything you need to manage customers, grow sales, sell online and save a whole lot of time. Infusionsoft’s key features are:

Marketing Automation

  • Drag-and-Drop Campaign Builder: Map out your marketing and sales process from start to finish, including emails, landing pages and more with the easy-to-use campaign builder. Behind the scenes, Infusionsoft connects everything together to create campaigns that run and convert automatically.
  • Precision Segmentation & Triggers: Deliver the right message, at the right time without lifting a finger. Once you set it in motion, Infusionsoft will fire off targeted emails based on the triggers you set, including demographics, behaviors, purchases, time and more.
  • Reporting: Measure which marketing investments and activities are getting results and stop wasting time and money. Track return on investment and conversion rates by lead source, monitor website analytics, check the status of email blasts and more through comprehensive reports on your dashboard.

Leads Management

  • Lead Activity Tracking: Monitor everything about your prospects in one place, including lead source, web activity, form submissions, email link clicks, past purchases and other behaviors. Use this insight to engage in targeted sales conversations, which lead to faster conversions.
  • Hot Lead Scoring: Locate the hottest leads in your list based on specific criteria with the Infusionsoft lead scoring tool. Monitor and score contacts based on their interests and engagement so you always know when to strike.
  • Customer Relationship Management: Get the who, what, where, when, how and why of your customers with powerful, built-in CRM that helps you manage your touches and build long-lasting relationships. Much more than just a simple contact manager, Infusionsoft’s CRM is custom-built to help small businesses keep track of their customers.
  • Intelligent Lead Assignment: Increase sales conversion by automatically assigning leads to the right people at the right time. Create triggers to assign qualified leads to a team or specific sales people based on territory, industry, lead source or other demographics.
  • Sales Toolbox: Help your sales team be more productive and close more deals by giving them the tools to standardize sales processes, qualify leads, manage deals, create quotes, forecast revenue, automate follow-up and more.
  • Appointment and Task Manager: Stay organized with calendaring and task management tools. Automatically create appointments and reminders for sales calls, assign tasks and track due dates.


  • Online Storefront and Shopping Cart: Customize one of our attractive layouts and themes to create a professional storefront for your products. Use our built-in shopping cart to process payments with your favorite merchant account or PayPal. You can also use electronic order forms to sell online without having to set up a full storefront.
  • Product Inventory and Fulfillment: Track product inventory and get alerts when quantities dip below a specified threshold. Manage physical and digital product fulfillment to streamline operations.
  • Billing and Payment Plans: Simplify the collections process with communications that automatically inform customers of expired credit cards, failed charges and overdue balances. Plus, you can give customers the option to select a payment plan. You can bill installments automatically and collect payments through your merchant account or PayPal.
  • Products and Subscriptions: Create products and subscriptions to fit your unique selling needs, like charging extra for optional product features or adjusting subscription pricing based on the length of the term. You can even offer a free trial and automatically start billing once it expires.

How Infusionsoft helps your business?

Infusionsoft makes your sales and marketing simple by bringing together everything you need into a single online system built exclusively for small businesses.

Infusionsoft’s small business CRM solution includes a smart lead-nurturing system that automatically sends the right message to the right person at the right time. It also boosts business efficiency by combining CRM, email marketing, lead nurturing and e-commerce into one software system.

Infusionsoft saves time and money by automating workflow and business operations, and puts small business growth on autopilot to achieve the entrepreneurs’ quest for freedom.

Why choose Infusionsoft?

Today’s sales teams require a CRM system that gives them an easy way to find and work hot leads, lets you nurture leads until they’re ready to buy and automates sales activities. On top of that, they need quick access to sales reports so you can monitor activity to see what’s working and what’s not.

A lot of CRM systems can help you do some of those things, but Infusionsoft can do it all with its integrated system that combines CRM, marketing, e-commerce and automation tools into a single system, designed specifically for small business.

How to contact Infusionsoft?

Click below to visit Infusionsoft website and see a demo


Next steps

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