Xavier Russo
Posted: 01 December, 2008 |
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The Expert Articles section of SoftwareShortlist is designed to be a valuable repository of insights, experience and advice to small and medium businesses (SMBs) about software. Everything from tips on selecting the right software through to getting the most out of your existing system, this will become a one-stop-shop where SMBs can find quality, useful articles on software.
Who should write articles?
If you provide IT or other services to companies and have experience in using software to drive real business improvement, then publishing articles for SoftwareShortlist can be a great way to raise your profile and generate leads. By sharing useful insights, you can powerfully demonstrate your expertise in the area and build interest from prospective customers.
Alternatively, you may work in a business and have practical experience in choosing, installing, modifying, or operating business software and can share insights that would benefit others who may find themselves in a similar situation. So why not help others make the right decision, and raise the profile of your business at the same time.
How does it work?
Simply write your article and submit it via this website - note that you will need to register to do this. We review all submissions and publish the best on SoftwareShortlist.com. If you are published, then the article is attributed to you as an author, and we include a space for you to have a short biography and a link to your website.
Article Guidelines
These guidelines are intended to help you understand what we accept for publication and why. Please take a moment to ensure your articles adhere to these guidelines before submitting.
Content:
• The article must be your own original work.
• Must be informative and provide useful insights to readers about software and small business.
Style:
• Must be written in an objective, balanced and informative style (i.e. like a newspaper or journal article)
• Anything that resembles a press release, advertisement or obvious self-promotion will be rejected***
Format:
• Please use proper English spelling and grammar. Avoid excessive capitalisation or punctuation.
• The article should be at least 250 words in length, and preferably no longer than 1000 words.
• We suggest longer articles be split into several smaller ones that each focus on a sub-topic.
• Do not include any HTML. One URL can be included in the About the Author section.
Other:
• Any article submissions you make are subject to our website Terms and Conditions.
• We reserve the right to adjust the formatting and/or link to other relevant resources on our site.
***We understand that part of your rationale for submitting articles is to promote yourself or your business as a relevant expert, vendor or service provider. All we ask is that you do this in the correct spot – i.e. in the “About the Author” section. Please respect the fact that a useful and informative article is the value you provide in return for this promotional opportunity.
Submit your article now
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Xavier Russo is the Marketing Director and co-founder of Software Shortlist. He has been a freelance strategy & marketing consultant; worked for management consulting firms such as Booz & Co and Gemba Group; and led the marketing team that launched online art community RedBubble.com.
http://www.softwareshortlist.com
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