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The upside of a downturn

Recessions aren’t all bad. There’s nothing like a shake-up to get people looking at their business, re-examining old assumptions, and changing how they work.  This isn’t just our view – recent survey results provide strong support:

“73% of those surveyed are likely to adopt rather than cut back on new technologies in this uncertain environment”

Smarter, cheaper, faster ways of doing things will always be in demand. Particularly if they also free up resources from peripheral activities, and help your business to focus on what it does best. 

Cloud computing is a great example. It saves a business from worrying about IT hardware. It often costs less. And improvements can quickly fund ongoing costs. 

“51% believe cloud computing will allow their business to decrease upfront IT costs and focus on their core business”

Downturns evoke strong emotions. The best companies overcome their fear and invest strategically when others are pulling back.

When the upturn arrives, those who bunkered down are often left wondering what happened.  If you can continue to improve performance during a downturn, the rebound will really turbo-charge your business.

“44% stated cutting costs as the key reason behind uptake of cloud computing and 29% stated it was staying ahead of the competition”

What action are you taking in the downturn? Is new technology or software part of your plan to thrive, not just survive?

Why not compare business software at Software Shortlist? Our free service can  help you quickly find software to improve your business. Could you benefit from an online timesheet? Or online business accounting?

 

Note:  Statistics are from a recent survey on cloud computing by Avanade Australia.