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Established in 1995, AUSTAR’s television business is the company’s core business. Since its establishment, AUSTAR’s television subscriber base has grown to more than 601,126 (as at 31 December, 2006), ranking it as Australia ‘s second largest subscription television operator.

AUSTAR was using its existing customer care & billing system to also manage its large inventory of subscription TV boxes, cables, remote controls and other items. The system was unable to drill down to the level of detail required to keep track of these items which led to issues of lost inventory, not knowing what was needed or when to buy replacement stock. With 30,000 item movements a day and annual inventory budget in excess of $30m, this presented a serious problem.

Key personnel at AUSTAR decided that a specialist inventory solution was required and began the process of evaluating alternative systems. AUSTAR chose Professional Advantage‘s Microsoft Dynamics AX solution as it was able to manage the regular supply chain as well as reverse logistics

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