Kingfisher International manufactures and distributes testing, repair, and verification equipment for fibre optic networks in the telecoms, datacom, defense, and automotive industries. The company has approximately 3,000 customers in 70 countries serviced through a network of distributors.
Kingfisher customer relations were hampered by an existing customer relationship management (CRM) system that could not track multiple contacts and contracts with its larger clients, and did not integrate with its mail and accounting systems. In 2004, Kingfisher implemented Microsoft® CRM 1.2. In late 2006, the company upgraded to Microsoft CRM 3.0, integrating it with Microsoft® Dynamics™ GP and Microsoft® Office Outlook®. Kingfisher now keeps detailed track of even its biggest and most complex customers. The company also provides global round-the-clock customer support, and has learned to develop sophisticated and targeted marketing campaigns using its customer contacts list.