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	<title>Email Marketing Shortlist &#187; email newsletter</title>
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		<title>Need email marketing software?</title>
		<link>http://www.softwareshortlist.com/email-marketing/general/need-email-marketing-software/</link>
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		<pubDate>Thu, 24 Nov 2011 02:46:28 +0000</pubDate>
		<dc:creator>xavier</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email marketing software]]></category>
		<category><![CDATA[email newsletter]]></category>
		<category><![CDATA[introduction]]></category>

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		<description><![CDATA[Email marketing is a key part of the modern marketer&#8217;s toolkit. It offers you a convenient, scalable and cost-effective way to maintain and build relationships with your prospects and customers. Common examples include a regular email newsletter that goes out to your client base;  special promotional offers for VIP customers;  seasonal messages; and so on. [...]]]></description>
			<content:encoded><![CDATA[<p>Email marketing is a key part of the modern marketer&#8217;s toolkit. It offers you a convenient, scalable and cost-effective way to maintain and build relationships with your prospects and customers. Common examples include a regular email newsletter that goes out to your client base;  special promotional offers for VIP customers;  seasonal messages; and so on.</p>
<p>It is now easier than ever before to make use of email marketing. There are plenty of great software solutions available to make it easy for anyone to send an effective email campaign &#8211; you don&#8217;t need to be a great designer or IT guru! What&#8217;s more, the right email marketing software can help you painlessly manage people unsubscribing or changing their preferences.</p>
<p>But how do you know which email marketing software to use, given there are so many options to choose from. That&#8217;s where Email Marketing Shortlist comes in &#8211; here we provide a wealth of reviews, articles, online comparisons and other resources to help you choose the right email marketing solution for your business.</p>
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