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Thanks to everyone who took the time to complete our March 2010 survey on email marketing software. We realize it was a big survey, so we’ll be taking on board the feedback from many of you and streamlining our future efforts.
After reviewing the completed entries, our judges have awarded the prizes to J.Sutton and P.Rountree. Congratulations to you both! You should already have received an email from us with your complimentary copies of the Email Marketing Review Packs (valued at US$149).
For those of you who missed out on winning this time, keep an eye out for our future survey contests or simply go buy yourself a copy of the review pack. You won’t regret it!
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When we ask people how they choose software, one of the most important factors is always “feedback from other people”. It’s a fact of human nature that we look to others and their experiences to help us make up our own mind. Yep, the good ol’ customer review is critical … and it can range from the glowing testimonial all the way down to the disgruntled flaming, and somewhere in the middle, a mostly objective reference check.
We’ve just had our expert reviewers look at 19 leading web-based email marketing systems, and give us their judgement on each. But we’d like to extend this by finding out what YOU think about your email marketing software. Once we get enough responses, we’ll build this customer feedback into our email marketing review pack as additional information to help people make the right buying decision.
So, we’re running a short survey on email marketing software to collect your feedback. And to make it worth your while, there are two free review packs (valued at US$149 each) up for grabs. Simply complete the survey by the end of March and you’re in the running. Plus you’ll have the nice glowing feeling that comes from helping another business make the right choice (or avoid the wrong one!)
Take the survey now…
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Need email marketing software? Our 33 page review pack can help you choose.
Launched recently, the Email Marketing Software Review Pack contains independent reviews of 19 leading web-based email marketing systems. Taking the perspective of a small to mid-sized business, the reviews are designed to give you the hard facts and opinions that you need to cut through the marketing spiel and reach an informed decision. Here’s what a couple of customers have to say so far:
“This report is awesome. It’s comprehensive and concise at the same time.” (Yoel, Paralert.com)
“Excellent service and analysis. We are actually searching for a eDM system and this report has now made that easy.” (David, Leadmaster.com.au)
One of the most popular elements of the Email Marketing Software Review Pack is the convenient feature matrix. Here we looked in detail at 39 key features that are critical for email marketing and identified which of the 19 products offer each feature. As one reader explained:
“I really like the matrix of product features because it is very easy to identify things that I know I need and confirm or not whether a package provides them. It also triggered some thoughts about features that I hadn’t considered and maybe I should.” (Yoel, Paralert.com)
Also in the report, you’ll find plenty of information on each email marketing system. We’ve given each product we reviewed a full page and ensured it is in a consistent format so you can easily flip between pages and compare products. Information on each product includes:
- Written review about what our independent reviewer liked and didn’t like
- Overall star rating
- Ratings on ten key dimensions, such as ‘ease of use’, ‘powerful reporting’, ‘grows with your business’, etc
- Pricing information (with actual prices cited for all products)
- Vendor contact details
Interestingly, we’re finding that software vendors are buying the report for competitive intelligence reasons. They aren’t our primary audience – we focus instead on SMBs looking to buy software – but it is encouraging that they see the value of an independent perspective on how they and their competitors compare.
To find out more about the review pack, or to buy yourself a copy, visit the Email Marketing Software Review Pack page on our website.
