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“Producers can now find the business software they need at the click of a button”
So proclaimed a recent Queensland Department of Primary Industries & Fishing (DPI&F) press release about our new selection tool for farm software.
First, the backstory…
Software on the Farm
This story actually began last year, when we found a research study conducted by JoAnn Resing at the DPI&F. She’d just published a comprehensive directory of agricultural software, a weighty tome by the name of The Australian Farmer’s Guide to Software.
Since we were in the midst of building SoftwareShortlist, we figured that farmers might need a hand working out which of the 600+ software products was best for them. We got in touch with the JoAnn, and received a good reception to the idea.
Software selection tool hits the news
So it was great to see that our recent launch of SoftwareShortlist.com, including livestock recordkeeping software, was well regarded by the good folks at the DPI&F:
“That’s where Australian ingenuity enters the picture. A group of Australian entrepreneurs came across the farm software guide and decided to take this data to the next level, producing an interactive software selection tool that is now loaded with business software for the agricultural industry.”
A touch of mystery
The DPI&F press release went on to say a bunch of nice things about this new interactive selection tool for farm software, but owing (we suspect) to a government policy about not explicitly endorsing commercial providers, it didn’t actually mention our name or how to find the tool.
Now, we like a bit of mystery as much as the next guy… but when it comes to our newly launched farm software comparison tool we’d like farmers everywhere to know exactly where to find it. Hopefully our own press release can work in tandem with the DPI&F release to help farmers discover this new tool.
But if you see any farmers still wandering around looking for this mysterious farm software selection tool, feel free to send them our way!
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The story begins…
Nearly 18 months ago, sitting in a cafe overlooking Melbourne’s scenic Yarra river, we were grappling with a perplexing question:
Why don’t many small businesses take full advantage of the powerful and cost-effective software solutions available?
Melbourne's Yarra River (photo: Edwin 11 on flickr.com)
We realised some of the great software we personally used (e.g. Basecamp, Campaign Monitor, SurveyMonkey) was simply not on the radar of many small and medium businesses … yet software like this could be so very useful for them.
As we pondered this situation, we found it opened up even more questions:
- Why do businesses persist for so long with cumbersome legacy systems or manual work-arounds?
- Why do businesses resort to custom software development that is many times more expensive and often less functional than off-the-shelf alternatives?
- Why do businesses settle for well-known generic software, when better, more specialised alternatives exist?
As the sun set over the river, an important realisation dawned on us – there’s a significant market failure here! The supply exists – there are tens of thousands of software products. And the demand for business software is stronger than ever. But the supply and demand aren’t connecting as they should. For some reason, businesses defer the decision, give up entirely, or make do with poor alternatives.
So, we asked ourselves, why is this?
- Is it that businesses don’t know what software is available? Perhaps, but Google, Yahoo and various software directories do a decent job of providing a long list of available software
- Is it a case of “list shock” or information overload? Maybe the act of searching brings back so many options that businesses owners get intimidated or overwhelmed by the software selection process?
- Maybe small businesses get discouraged by technical jargon and specialist language? Could it be that the “Curse of Knowledge” gets in the way of vendors communicating clearly to the potential customer?
- Perhaps the problem is a lack of comparable information on software? With only sparse information on search engines and software directories, does it take too long for businesses to trawl vendor websites and work out what each software package does and how it compares with other software?
The more we investigated, the more apparent it became that search engines are only a start, and the software directory model is broken (or at least flawed). The software directory mindset is “he with the biggest list wins”. But a long list of sparse and poorly comparable information is not useful for making decisions on software.
Inspiration strikes…
Then it hit us! We honed in on a critical insight:
Software decision makers need a short list, not a long list.
What business owners and decision makers need is a shortlist of the most relevant and promising alternatives for them to consider. Add in some apples-to-apples comparisons and detailed product information, and then you’ve got a great way to reach the right decision quickly on which software to buy.
Yarra River At Night (photo: Edwin11 on flickr.com)
And so, 18 months ago as the sun set over the Yarra river, we devised the initial concept for SoftwareShortlist as a free, online recommendation and comparison service for business software.
In the months that followed, we challenged key assumptions, spoke with software customers and vendors, mapped out a business model, started developing the website, and got to work reviewing software.
…and it now becomes reality
Today, our journey reaches an important milestone, as we announce the public beta launch of SoftwareShortlist.
Although the beta launch represents the culmination of nearly 18 months of hard work, even more importantly it also represents the beginning of the next stage for SoftwareShortlist. We have big plans for the future.
Today our beta service recommends and compares timesheet software for professional service firms and livestock recordkeeping software for farmers.
In coming months, we will expand coverage to other major software categories such accounting and customer relationship management (CRM), as well as a wide range of industry-specific applications.
Let us know what you think of the beta service – with your feedback and involvement, we can make SoftwareShortlist a great resource for businesses everywhere.
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Trigora has just been awarded a $70,000 grant for SoftwareShortlist.com, as part of the Commercialising Emerging Technology (COMET) program.
COMET is a competitive, merit based program that supports individuals, early-growth stage and spin off companies to improve their potential for successful commercialisation of their innovation. It is administered by AusIndustry (part of the Australian Federal Government’s Department of Innovation, Industry, Science and Research) with support provided through a network of private sector COMET business advisors.
Obviously we’re very pleased about this!
The COMET grant will accelerate our efforts with SoftwareShortlist.com, enabling us to tap into expertise in key areas of the business. We will initially focus on market research and validation studies, in collaboration with selected partners and suppliers. And the timing is perfect, with our beta launch due at the start of February.
The COMET grant also means we are well placed to extend upon our IP strategy. Working with Duncan Bucknell we have lodged provisional patent applications in Australia and the US – but we can now proceed confidently with the full (PCT) patent applications, wider trademark protection, and other IP issues.
Trigora is also assembling an advisory board to raise our governance standards, give us access to expert input, and challenge our thinking with fresh perspectives. Plus co-founders Craig and Xavier will participate in the ANZATECH Gateway to the US program, culminating in a 3 day summit in Silicon Valley in October.
So, a big thanks from us to AusIndustry, the Australian Government, and of course our COMET business advisor Jim Paulyshyn. It’s going to be a big year!
