Software Shortlist » Archive of 'Mar, 2010'

Do your customers ever ask you for software recommendations?

Are you a consulting or advisory firm (eg accounting, bookkeeping or software consultancy)? Do you provide services that help companies to improve their operations? Do your customers ever ask you for independent software advice? If so, we should talk!

SoftwareShortlist.com is currently looking for alliance partners to help expand our unique service. Here’s the low down on how this may work for you…

  • You get certified in software selection advice, extending your services capabilities for SMB customers.
  • You get access to our proprietary methodology, patented tools and online products/resources to assist customers in selecting software.
  • You get a service provider profile on the SoftwareShortlist.com website to get to new customers that you can service.
  • Finally, you become a reseller for all of Software Shorlist’s online products. Earn commissions as you provide services.
  • … and you earn more revenue by simply extending your offerings to existing and new SMB customers!

Sounds like an intriguing opportunity, don’t you think?

Of course, there are a few characteristics we are looking for in suitable candidates:

  • Independent – you are not strongly aligned to a particular product or vendor and can keep an open mind in looking for appropriate software solutions
  • Credible – you have a good reputation in your space, and your judgement and opinions would be trusted by those looking for software
  • Capable – you have the capabilities to extend your services to advise customers on software selection

Interested companies and individuals are invited to review more details of our Certified Consultant Membership plan on our website. You may sign up directly or get in touch with us by emailing any questions to: partners@softwareshortlist.com.

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What’s your experience with email marketing software?

When we ask people how they choose software, one of the most important factors is always “feedback from other people”. It’s a fact of human nature that we look to others and their experiences to help us make up our own mind. Yep, the good ol’ customer review is critical … and it can range from the glowing testimonial all the way down to the disgruntled flaming, and somewhere in the middle, a mostly objective reference check.

We’ve just had our expert reviewers look at 19 leading web-based email marketing systems, and give us their judgement on each. But we’d like to extend this by finding out what YOU think about your email marketing software. Once we get enough responses, we’ll build this customer feedback into our email marketing review pack as additional information to help people make the right buying decision.

So, we’re running a short survey on email marketing software to collect your feedback. And to make it worth your while, there are two free review packs (valued at US$149 each) up for grabs. Simply complete the survey by the end of March and you’re in the running. Plus you’ll have the nice glowing feeling that comes from helping another business make the right choice (or avoid the wrong one!)

Take the survey now

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Email marketing software reviews

Need email marketing software? Our 33 page review pack can help you choose.

Launched recently, the Email Marketing Software Review Pack contains independent reviews of 19 leading web-based email marketing systems. Taking the perspective of a small to mid-sized business, the reviews are designed to give you the hard facts and opinions that you need to cut through the marketing spiel and reach an informed decision. Here’s what a couple of customers have to say so far:

“This report is awesome. It’s comprehensive and concise at the same time.”  (Yoel, Paralert.com)

“Excellent service and analysis. We are actually searching for a eDM system and this report has now made that easy.”  (David, Leadmaster.com.au)

One of the most popular elements of the Email Marketing Software Review Pack is the convenient feature matrix. Here we  looked in detail at 39 key features that are critical for email marketing and identified which of the 19 products offer each feature.  As one reader explained:

“I really like the matrix of product features because it is very easy to identify things that I know I need and confirm or not whether a package provides them. It also triggered some thoughts about features that I hadn’t considered and maybe I should.”  (Yoel, Paralert.com)

Also in the report, you’ll find plenty of information on each email marketing system. We’ve given each product we reviewed a full page and ensured it is in a consistent format so you can easily flip between pages and compare products. Information on each product includes:

  • Written review about what our independent reviewer liked and didn’t like
  • Overall star rating
  • Ratings on ten key dimensions, such as ‘ease of use’, ‘powerful reporting’, ‘grows with your business’, etc
  • Pricing information (with actual prices cited for all products)
  • Vendor contact details

Interestingly, we’re finding that software vendors are buying the report for competitive intelligence reasons. They aren’t our primary  audience – we focus instead on SMBs looking to buy software – but it is encouraging that they see the value of an independent perspective on how they and their competitors compare.

To find out more about the review pack, or to buy yourself a copy, visit the Email Marketing Software Review Pack page on our website.

Images of the email marketing software review pack

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