Abey John
Posted: 23 May, 2010 |
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GetResponse has almost everything that an email marketer can think of. A robust feature set and extensive options enable you to customize your email campaigns in various ways.
What we liked: GetResponse gets the thumbs up for ease of use. The user interface is clean, logical, and intuitive. It will keep you productive without drowning you in technical mumbo jumbo. We especially liked posting the blog link to twitter in addition to sending it as an announcement to the mailing list. We also liked the availability of an iPhone app which though we were unable to test gives you some level of flexibility in managing your campaigns while on the go. We also liked the integrated support for surveys. This is the next step in understanding your customer and gaining market intelligence.
What we didn’t like: Differentiating between registration and sale is a good first step but lack of revenue tracking is a constraint. What was surprising though was the lack of segmentation support on demographic data as well as on action – opens, clicks, un-opens, etc. This can severely limit the effectiveness of your follow up campaigns. You also need to get your subscribers to opt-in when migrating your list. The fall out is that those subscribers who want to stay on your list but miss the opt-in confirmation mail will drop off your list. You will need to jump through extra hoops to make sure they stay on the list.
In summary:
Feature rich with intuitive easy to use layout. Differentiates conversion & sales. Lacks extensive segmentation & revenue tracking. Overall, we give GetResponse 4 stars.
Next steps for you:
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Visit GetResponse website - Find out more and sign up for a free trial
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Compare detailed ratings (free) - Free download with detailed ratings for GetResponse on 7 key dimensions (ease of use, low cost, well supported, quick to setup, flexible to customise, reporting, and integration). Download this free comparison table to see how Campaign Monitor rates versus 15 other email service providers. Register now and get your free PDF download immediately |
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Purchase the full review pack - Get a comprehensive perspective on 19 of the top email marketing software vendors. Get ratings, detailed commentary, feature matrix, pricing information & more. Available for only $39 with immediate download. It's essential reading before you choose a solution. |
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Abey John is a principal at ClickMantra. He focuses on helping people optimize their web investment through internet marketing, email marketing, and search engine optimization
http://clickmantra.in/
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